Coastal San Diego Vacation Rental Management
Trusted San Diego Vacation Rental Management
Looking for the best when it comes to exceptional San Diego vacation rental management? You’re in the right place!
“Great attention to detail”, “Our home was spotless when we arrived”, “Very responsive”. These are just some of the comments we regularly hear from our Homeowner Partners.
Founded in 2009, Bluewater Vacation Homes has a top notch reputation as a highly experienced vacation rental management company, with an unparalleled marketing presence specializing in upscale and luxury coastal vacation rentals.
We are locally based, with a tight focus on all the details necessary to deliver a superior experience. Bluewater has hosted over 40,000 guest stays and is an Airbnb Superhost with over 4,500 reviews, a VRBO Premier Partner, A+ Rated on BBB, and over 1500 5-star reviews on Google. Please contact us to learn more about the “Bluewater Difference” and see if we are a fit for you and your home.
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THE BLUEWATER EXPERIENCE
Bluewater Vacation Homes is a high-touch, full-service San Diego vacation rental manager. We only represent top-quality homes, and partner with like-minded homeowners who have expectations well above what a typical Airbnb rental management company can provide.
Locally Owned and Operated
Founded in San Diego, Bluewater is locally owned with deep community roots. Our inspectors, maintenance team, and trusted vendors keep every property in excellent condition. Because we are based just minutes from our homes, we can respond quickly to any need, ensuring peace of mind for owners and providing a seamless experience for guests alike.
Proven Marketing Reach
Our established brand and strong web presence drive a steady flow of direct and repeat bookings. Beyond VRBO and Airbnb, Bluewater promotes homes on select platforms including The 100 Collection, American Express Select Homes, and Homes & Villas by Marriott, connecting with qualified travelers who value premium experiences and book upscale vacation rentals in San Diego.
Rental Policy Enforcement
We prioritize responsible guest experiences with thorough screening, strict adherence to our Good Neighbor guest agreement, and proactive monitoring. Homes are equipped with noise-aware technology to prevent issues before they occur. This careful approach protects property, preserves neighborhood goodwill, and allows homeowners to enjoy rental income with confidence and without the common headaches of short-term rentals.
Distinguished Reputation
Since 2009, Bluewater has built a reputation for excellence in San Diego vacation rentals. We consistently exceed expectations for homeowners and guests, earning Airbnb Superhost and VRBO Premier Partner recognition, an A+ BBB rating, and hundreds of five-star Google reviews. This proven record positions your property among the region’s most trusted and recognized vacation rental homes.
PREMIUM SERVICES
Our team of experts is integral to the success of Bluewater. Members of the Bluewater team are trained specialists in property care, homeowner services, guest services, trust accounting and sales and marketing. As a homeowner-partner, you’ll enjoy a full range of vacation rental management services, maximum rental revenue and the peace of mind that comes from knowing your home is receiving the highest level of care.
Superior Property Care
High staff-to-home ratio
Each member of the Bluewater team is an expert in their field and specializes in a specific function to ensure every area of property management is covered.
In-home maintenance technicians
Routine maintenance is scheduled, and repairs are made by skilled technicians at a discounted rate. We never include markups on invoices.
Quality assurance and safety inspections
We don’t rely on housekeepers to report problems. We employ inspectors to ensure our vacation rentals are kept in top condition and any potential issues are identified.
Professional housekeeping
Well-trained housekeepers clean our rental homes before every reservation and complete inspections after every departure. In addition, daily housekeeping services are made available to guests.
Your service, standards and success in renting our place (only) to qualified renters has been nothing short of spectacular. We regularly receive our checks and a professional and detailed accounting of all income and expenses. The staff are equally professional and helpful, and they keep the home immaculate. We are thrilled to have signed up, and we give our gratitude to all at Bluewater for your high standards and excellent service.”
J. Hope – Owner of a La Jolla vacation home
Comprehensive Owner Services
Dedicated owner services manager
If you have a question about your home, you’ll receive an answer from our team with one call or email.
Revenue management
We utilize the latest tools to track revenue and occupancy in order to optimize rates and maximize income.
Trust accounting
All funds are held in a trust account and income disbursements are remitted monthly. Our team handles accounting services including taxes, bill payments and licensing.
Online access to reports
You’ll receive a login to access your home’s reservations, calendar, maintenance reports, and monthly and annual statements.
I can speak for the three of us that the service we receive now is much better than our previous agency. For myself, I’m grateful to you all for making things easier on me.”
M. Shiff – Owner of a waterfront Mission Bay vacation home
Optimized Marketing and Sales
Reservations and group sales
In addition to online reservations, knowledgeable local reservationists respond to inquiries and process reservations by phone, email or live chat.
Customized marketing and promotion
We utilize proven strategies to create exposure and generate bookings. Premium SEO, online ads, social media, Email marketing, direct outreach and OTA listing sites maximize our reach.
Design and furnishing consultations
Your home will be desirable to guests! Regular property assessments ensure amenities, décor and furnishings are always on point.
Professional photography
Your home receives a personalized property page featuring professional photography, video and a 3-D tour to maximize booking and revenue potential.
Bluewater, I have happily been unable to schedule a visit to our condo for the last four months due to it being rented. When I arrived, the condition and cleanliness was as perfect as I left it in the beginning of December. I cannot express how pleased I am.”
M. Blatz – Owner of a waterfront Mission Bay luxury vacation rental
Homeowner Q&A
Who is Bluewater Vacation Homes?
Bluewater Vacation Homes is a full-service vacation rental management company specializing in upscale coastal San Diego homes. We focus on premium beach houses and ocean-view properties in Mission Beach, Pacific Beach, La Jolla, Coronado, Del Mar, Encinitas, and Carlsbad, combining professional systems with a friendly, vacation-minded approach.
What types of properties do you manage?
We manage upscale coastal San Diego vacation rentals: beach houses, luxury condos, and premium family homes close to the sand or the bay. If your property is a higher-end home in Mission Beach, Pacific Beach, La Jolla, Coronado, Del Mar, Encinitas, or Carlsbad, there’s a good chance you’re exactly the kind of home we work best with.
What services do you provide for homeowners?
We provide full-service short-term rental management so you don’t have to be the day-to-day host. That includes listing creation and optimization, dynamic pricing, multi-platform marketing, guest screening and communication, professional cleanings, maintenance coordination, inspections, tax and regulation guidance, and clear monthly owner statements and payouts.
How are you different from other San Diego vacation rental managers?
We’re local, coastal, and focused on quality over volume. Our team knows the nuances of Mission Beach versus La Jolla versus Encinitas, and we tailor pricing, rules, and marketing to each neighborhood. We also keep our portfolio intentionally curated so we can give each home more attention, which tends to mean better reviews, better care, and stronger long-term revenue.
Do you offer pet friendly rentals, and how does that affect my home?
Yes, we offer a curated collection of pet friendly vacation rentals, which are very popular with guests and can boost demand when handled well. If your home is a good fit for pets, we set clear rules, collect appropriate fees or deposits, and pay close attention to cleaning and inspections so your property remains in excellent condition.
How much income can my home realistically generate?
That depends on your location, size, layout, design, and amenities, as well as how often you use the home yourself. We prepare a custom revenue projection for each property based on comparable upscale San Diego vacation rentals in your neighborhood, then walk you through best- and likely-case scenarios so expectations are clear.
How do you set nightly rates?
We combine dynamic pricing tools with on-the-ground local knowledge. Rates adjust for season, day of week, local events, and booking patterns, and we keep a close eye on how your home performs against similar beach rentals in Mission Beach, Pacific Beach, La Jolla, and beyond. The goal is to maximize your annual revenue, not just chase occupancy at low rates.
Can I still use my vacation home?
Absolutely. This is your vacation home first. You can block off dates for personal stays, and we’ll advise you on especially valuable high-demand periods so you can decide how to balance family time and rental income.
What does onboarding look like?
Onboarding starts with a walk-through of your home and a conversation about your goals. From there, we recommend any setup or design tweaks, finalize a management agreement, coordinate professional photography, create optimized listings, and connect your property to our systems. Once live, we monitor performance closely over the first few months and fine-tune pricing and details.
Is there a startup fee? Who pays for things like linens and smart locks?
We review any onboarding costs with you up front so there are no surprises. Typically, owners invest in items that stay with the home—quality linens, smart locks, and any upgrades—while we coordinate sourcing and setup. Our aim is to launch your home looking and performing like a top-tier coastal San Diego rental from day one.
What is your management fee and what does it include?
Our fee is competitive as a percentage of booking revenue and covers core services such as marketing, dynamic pricing, guest communication, booking management, cleaning coordination, and owner reporting. Exact percentages depend on the property and services selected, and we walk through everything in detail during your initial consultation.
Are there any extra or hidden fees?
We believe in simple, transparent pricing. Any additional costs—such as maintenance work, deep cleans, or optional upgrades—are clearly outlined in the management agreement and discussed with you before we move forward.
How long is the contract, and what if I want to leave?
Our management agreement runs for a defined term with a reasonable notice period if you decide to make a change. We keep terms straightforward and fair; we’d rather you stay with us because the partnership is working than because you’re locked into fine print.
How do you care for my property between guests?
We coordinate professional vacation-rental-grade cleanings after each stay, restock essentials, and conduct quick condition checks. We also schedule more detailed inspections to catch wear-and-tear, maintenance needs, and any issues that could affect guest experience or your home’s long-term condition.
How do you prevent damage and parties?
We screen bookings, enforce clear house rules, and use smart tools such as keyless entry—and where appropriate and allowed, noise monitoring—to deter misuse. For higher-end beach houses and peak dates, we can apply extra safeguards like longer minimum stays, higher security deposits, or stricter booking criteria.
Do you help with permits, licenses, and local regulations?
Yes. San Diego’s short-term rental rules can be complex, especially in coastal neighborhoods. We help you understand which license or registration applies to your home, support you through the application process, and build your house rules and guest communication around local requirements.
Do you help with taxes (like TOT)?
We help ensure your property is correctly set up to collect and remit the required lodging or occupancy taxes through the appropriate channels. We’ll explain how it works for your specific home and where each party’s responsibilities begin and end.
Do I get an owner portal or dashboard?
Yes. You’ll have secure online access to see upcoming bookings, past performance, and financial statements, and to request owner stays. Our goal is to give you a clear, always-available view of your property without you having to manage the day-to-day.
How do I get started with Bluewater Vacation Homes?
Reach out to us with a few details about your property, and we’ll schedule a no-obligation consultation. We’ll review your home, talk through income potential, explain our management approach, and help you decide whether Bluewater Vacation Homes is the right partner for your coastal San Diego vacation rental.



















